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Why is data valuable?
Today, in every aspect of our lives, from the simplest decisions to the most complex problems, we reach conclusions by utilizing data. Today, data, which is critical for making strategic decisions and making operations efficient, can optimize the performance of businesses and enable them to produce innovative solutions when analyzed correctly.
The Importance of Data in Public Transportation
When we examine the graph above, we see a steady increase in the number of public transportation users starting from 2023. This increase is projected to reach 4.49 billion users in 2027. The data used in public transportation, especially the service mass, plays a critical role in the planning and management of these systems.
The Power of Data in Public Transportation : Data-Based Decision Making and Strategy Development
Data analytics helps to make strategic decisions in critical areas such as capacity planning, resource allocation, investment decisions, service quality improvements and public transport resilience. In this way, passenger satisfaction and service efficiency can be increased while optimizing costs.
When interpreted correctly, data enables effective management at strategic, tactical and operational levels.
Long-term plans are made at the strategic level, daily operations are improved at the tactical level and instant decisions are made at the operational level. Real-time data is critical for rapid response.
How Modena, Italy adapted its public transport planning to the data-driven 30 km/h speed limit regulation?
What was the need?
Vignola is a small city in the Modena Region of Italy, with a high level of interaction with the surrounding areas. With the recently introduced 30 km/h speed limit, public transportation needs to be planned accordingly. The need for a more cost-effective and efficient public transportation planning that is both in line with the legal regulations and meets the demand has emerged.
What was intended?
For the company, which wanted to use the number of vehicles and drivers at the optimum level for the currently proposed timetable, the goal was to improve the public transportation service with fewer vehicles and lower costs, without compromising service quality, in compliance with new legal regulations and reducing environmental impacts.
Conclusion: Better public transportation planning with fewer vehicles and drivers
Compared to the current timetable, the number of vehicles has been reduced from 26 to 24. A similar improvement was achieved in the number of drivers, with 28 drivers instead of 31, making the same timetable sustainable.
This planning process not only reduced the number of vehicles, but also the total mileage and carbon emissions.
