At the second edition of NEXT—and the first in a hybrid format, both in-person and online—Reserhub reaffirmed its position as the key technology partner in the digital evolution of ground transportation. During the event, the company announced its brand transformation, positioning itself as a hub for innovation and technology that enhances the digital experience across bus companies’ direct sales channels.
A new era: from Reservamos SaaS to Reserhub
The event kicked off with remarks from Sebastián Gómez, Co-Founder and Director of Reserhub, who highlighted that the intercity ground transportation sector in Latin America moves ten times more passengers than airlines, making it possible for millions of people to reach their destinations every day. Despite this, the sector is rarely talked about. That’s why Reserhub’s mission is to change this narrative and give the industry the recognition it deserves through deep technological innovation.
Gómez emphasized that Reserhub’s competitive advantage lies not only in its technology but in how it applies it—and in their ability to respond and adapt faster than anyone else in the industry. He stressed that for Reserhub, technology is not an end but a tool to help bus companies generate more revenue, reduce costs, and—most importantly—improve the user experience.
He also acknowledged the role of client companies in this journey, calling them Design Partners—key collaborators in strengthening the company’s tech ecosystem.
What we’ve built so far, we haven’t done alone. None of this would be possible without our partner clients. They’ve been our Design Partners—an active part of the process. Their ideas, feedback, and challenges have translated into a better product. Every conversation, suggestion, and challenge has helped Reserhub’s tech ecosystem evolve. — Sebastián Gómez, Director of Reserhub.
During her talk, María Fernanda Brito, Head of Marketing at Reserhub, emphasized that after establishing a strong presence in key Latin American markets, the company is entering a new phase—reinforcing its commitment to innovation, digital sales optimization, and personalized travel experiences.
At Reserhub, our mission is to redefine the digital purchase experience in ground transportation. With cutting-edge technology, we connect data, products, and partners to drive sustainable growth for the sector. — María Fernanda Brito, Head of Marketing at Reserhub.
The launch of the Reserhub ecosystem
Adrián Cuadros, Head of Product at Reserhub, along with the Product Management team, introduced the Reserhub ecosystem—a suite of tech solutions designed to power the direct sales channels of bus companies. Together, the product and technology teams unveiled three core solutions:
We are a team that focuses on technology, and building creatively with it is incredibly rewarding. We understand our responsibility to create tools that enable our clients to achieve world-class results. — Adrián Cuadros, Head of Product at Reserhub.
A major focus of the new launches was on data management and activation as a pathway to increasing personalization and conversion in companies’ direct digital channels. Oscar Jiménez, Product Manager at Reserhub, explained how organizing and structuring user interactions across all sales channels allows bus companies to identify purchase patterns and automate effective strategies—ultimately improving the buying experience, enabling data-based decisions, and strengthening relationships with passengers.
We envision a future where ecommerce not only facilitates purchases but also anticipates them. We believe that data is the key. Every ecommerce interaction generates valuable information, and at Reserhub, we turn that into opportunities to keep evolving our technology and driving our partners’ digital growth. — Oscar Jiménez, Product Manager at Reserhub.
Camilla Brugali, Product Manager at Reserhub and lead developer of Reserhub Revenue, noted that the system is powered by comprehensive data and machine learning, producing precise insights that guide strategic decisions. With every interaction and piece of processed data, the system can predict traveler behavior with high accuracy, adjust offers in real time, and optimize pricing strategies for better business outcomes.
She emphasized that Revenue Management goes beyond price adjustment—its real value lies in diversifying offerings and creating more opportunities for travelers to access services. This requires technology that enables companies to connect with more people in smarter ways.
Reserhub Revenue is a complete system that transforms insights into intelligent action, empowering companies to maximize revenue and elevate the traveler experience—with a responsiveness unmatched in the market. — Camilla Brugali, Product Manager at Reserhub.
As part of its ecommerce innovation, Reserhub also introduced Interurbano, a feature within its ecommerce platform designed to improve the ticket-buying experience for short-notice, high-frequency travel. With a fast, secure flow, Interurbano enhances the user experience while boosting digital sales.
Key features include:
Interurbano streamlines the ticket-buying process for intercity travel, offering a faster, more personalized user experience while driving digitalization and profitability for bus companies. — Ángel Huerta, Product Manager at Reserhub.
NEXT 2025: Driving the future of the sector
Bus companies from Mexico, Peru, Colombia, and Brazil gathered at NEXT 2025 to connect, network, and collaborate—strengthening the sector regionally and improving the travel experience for millions of passengers.
This edition of NEXT showcased how technological innovation can transform mobility, creating opportunities for growth, digitalization, and deeper traveler engagement. With a vision centered on continuous evolution, Reserhub reaffirmed its commitment to modernizing the sector and developing solutions that create real, positive impact.
*About Reserhub
Reserhub is the technology and data intelligence ecosystem powering the digital evolution of the intercity ground transportation sector. With specialized solutions for data management, ecommerce, and revenue management, Reserhub helps bus companies optimize their direct ticket sales, enhance the traveler experience, and maximize revenue. With operations in Mexico, Brazil, Colombia, Peru, Chile, and Argentina, Reserhub connects innovation, technology, and industry expertise to drive the evolution of ground mobility—helping bus companies grow in an ever-changing digital environment.
Visit our website and social media:
Website: www.reserhub.com
LinkedIn: @Reserhub
YouTube: @Reserhub
PRESS CONTACT
Beatriz Ladrón de Guevara García
beatriz@reserhub.com
Mobile: (+52 1) 55 3727 6487
